- HEX
- #5F003F
Primary colour
- RGB
- 95 / 0 / 63
- CMYK
- 0% / 100% / 34% / 63%
Junita
Reinterpreting a legacy. Reimagining wine in a can.
Concept rebranding
Art Direction
Tools used
01 / RESEARCH
A legacy
to reinterpret.
Junita is a concept rebranding project based on a name and an old vine logo that my team and I selected from a 1960s collection. The challenge was to reinterpret that legacy for an imagined canned wine brand based in Tarragona, Spain. I developed an identity and packaging that approached wine as something accessible, sociable and easy to take along. I began by vectorising the original logo, then explored simpler letterforms, lowercase lettering and revised proportions. In parallel, the vine gradually became a more geometric grape symbol.
02 / REBRANDING
An identity
taking shape.
The final logotype pairs bold, rounded letters with a grape symbol. Pale pink, purple and a raspberry accent draw on the colours of wine. Clear-space rules define the breathing room around both logo and symbol. The typography uses contrast: Scotch Display brings serifs and curves to headings, while Century Gothic supports the body text with geometric shapes. Together, they carry the logotype’s character across the brand’s materials.
- HEX
- #FFEDF3
Secondary colour
- RGB
- 255 / 237 / 243
- CMYK
- 0% / 7% / 5% / 0%
- HEX
- #C30044
Tertiary colour
- RGB
- 195 / 0 / 68
- CMYK
- 0% / 100% / 65% / 24%
03 / MOCKUPS
From the symbol
to the can.
The identity extends to cans and packaging. The logotype takes a prominent position, while the grape shapes become a pattern connecting the different applications. Variations of pink and purple bring consistency to the range. The mockups make the initial idea tangible: another way to discover wine, in a practical format to take along and share at picnics, festivals or evenings with friends.
