My approach
From the idea.
To the experience.
I work across UX/UI design and art direction, connecting purpose, identity and interaction. When a project calls for it, I also take the design through to a working website.
Let’s collaborate01 / UX/UI design
UX/UI design
I design around the people using a product. From user journeys to detailed Figma prototypes, I look for the balance between clarity, ease of use and a distinctive visual language.
From the first questions to developer handoff:
- User research and focused UX audits
- Interactive Figma prototypes and design systems
- Responsive layouts and WCAG accessibility best practices
- Two rounds of refinement, specifications and development assets
- Post-delivery support for minor adjustments
02 / Art direction
Art direction
I build visual identities around a clear idea. Logos, typography, colour and composition come together as a recognisable language, with room to live across digital and printed touchpoints.
A visual direction shaped around the project:
- Art direction and brand worlds
- Logo design and visual identity
- Brand guidelines: colour, typography and usage
- Identity applications across web and print
03 / Web development
Web development
The design does not end at the prototype. With WordPress or custom development, I turn the visual direction into a responsive website, paying attention to detail, performance and the experience on every screen.
From design to a working website:
- Bespoke WordPress websites or fully custom development
- Faithful implementation of layouts and visual identity
- Mobile adaptation, performance and search optimisation
- Launch and guidance on managing the website