Monster — Spec Ad
Between live footage and 3D animation.
Speculative advertisement
3D Design · Motion Design
Tools used
THE PROJECT
Live action meets
3D.
This speculative advertisement for Monster Energy combines live footage with 3D sequences animated in Blender. The challenge was to connect both kinds of imagery within one visual world, with the can at its centre. Framing, movement and lighting highlight the product, before the shots are assembled into a coherent film.
THE ANIMATION
The can
in motion.
The can animation was created in Blender. Close-ups, movement and green lighting define its silhouette against a dark background. The edit brings these 3D sequences and live-action shots together into the advertising film.