- HEX
- #FFFFFF
White
- RGB
- 255 / 255 / 255
- CMYK
- 0% / 0% / 0% / 0%
CAV EMPT Lookbook
A digital experience through a lookbook.
Tools used
THE PROJECT
The concept
and the approach.
A lookbook introduces a fashion collection through silhouettes, garments and accessories. This UX/UI concept imagines an interactive CAV EMPT microsite inspired by a computer desktop. Movable windows make discovering the pieces playful, while preserving a clear product presentation and an art direction consistent with the brand.
THE EXPERIENCE
One collection,
many windows.
The lookbook borrows from a computer desktop: a taskbar, overlapping windows and window controls. Each garment appears in a panel that can be moved, expanded or minimised. Galleries, descriptions and a link to the brand’s website extend the exploration.
ART DIRECTION
Desktop conventions,
reinterpreted.
Blue structures the interface, while white product panels give the clothing prominence. The pixel typeface VT323, square corners and red close buttons build a visual language inspired by retro computer interfaces. The style guide brings together the colours, borders and spacing used in the design.
- HEX
- #000000
Black
- RGB
- 0 / 0 / 0
- CMYK
- 0% / 0% / 0% / 100%
- HEX
- #025CE6
Blue
- RGB
- 2 / 92 / 230
- CMYK
- 99% / 60% / 0% / 10%
- HEX
- #EB393C
Red
- RGB
- 235 / 57 / 60
- CMYK
- 0% / 76% / 74% / 8%